1. Data Protection at a Glance

General Information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy below.

Data collection on our website:
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice of this website.

How do we collect your data?
Your data is collected, firstly, when you provide it to us. This could include, for example, data that you enter into a contact form.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?
Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to receive information free of charge at any time about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for any further questions regarding data protection, you can contact us at any time at the address provided in the legal notice. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analytics tools and third-party tools:
When you visit our website, your browsing behavior may be statistically analyzed. This is done primarily using cookies and so-called analytics programs. The analysis of your browsing behavior is generally anonymous; your browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you about your options for objecting in this privacy policy.

2. General Information and Mandatory Disclosures Regarding

Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information on the responsible body:
The responsible body for data processing on this website is:

mittelstandsfinanzierer.de
Karl Weber
Breslauer Str. 4
30938 Burgwedel

Telephone: +49 (0) 5139 / 9527-305
Email: info@mittelstandsfinanzierer.de

The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing:
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal notification by email to us is sufficient. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority

In the event of data protection violations , the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the State Data Protection Commissioner of the federal state in which our company is based. A list of data protection commissioners and their contact details can be found at the following link: www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

Right to data portability:
You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

SSL/TLS encryption:
This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the padlock icon in your browser’s address bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website.
If, after concluding a paid contract, you are obligated to provide us with your payment details (e.g., account number for direct debit), this data is required for payment processing.

Payments via common payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the padlock symbol in your browser’s address bar.

With encrypted communication, your payment details that you transmit to us cannot be read by third parties.

Information, blocking, deletion:
Within the framework of applicable legal provisions, you have the right at any time to receive free information about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to rectification, blocking, or deletion of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address provided in the legal notice.

Objection to advertising emails:
The use of contact details published within the scope of the legal notice for sending unsolicited advertising and informational materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

3. Data Collection on Our Website:

Cookies
Our website uses cookies. Cookies do not harm your computer and do not contain viruses. Cookies help make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit ends. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for carrying out electronic communication or for providing certain functions you have requested (e.g., the shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically flawless and optimized provision of its services. Any other cookies (e.g., cookies for analyzing your browsing behavior) are addressed separately in this privacy policy.

Server log files:
The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

Browser type and version,
operating system used
, referrer URL,
hostname of the accessing computer,
time of the server request,
IP address

This data will not be merged with other data sources.

The legal basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Contact Form:
If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of the data entered into the contact form is therefore based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal notification by email to us is sufficient. The lawfulness of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

Registration on this website:
You can register on our website to use additional features. We use the data you provide only for the purpose of providing the specific offer or service for which you registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration.

For important changes, such as changes to the scope of services or technically necessary changes, we will use the email address you provided during registration to inform you.

The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by email to us is sufficient. The lawfulness of the data processing already carried out remains unaffected by the withdrawal.

The data collected during registration will be stored by us for as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Comment function on this website:
For the comment function on this page, in addition to your comment, information about the time of creation of the comment, your e-mail address and, if you do not post anonymously, your chosen username will be stored.

Storing IP addresses:
Our comment function stores the IP addresses of users who post comments. Since we do not review comments on our site before publication, we need this data to be able to take action against the author in the event of legal violations such as insults or propaganda.

Subscribing to Comments:
As a user of this site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the email address provided. You can unsubscribe from this feature at any time via a link in the notification emails. The data entered when subscribing to comments will be deleted in this case; however, if you have submitted this data to us for other purposes and elsewhere (e.g., newsletter subscription), it will remain with us.

Storage period for comments:
The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).

Legal basis:
The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by email to us is sufficient. The lawfulness of the data processing operations already carried out remains unaffected by the withdrawal.

Processing of Data (Customer and Contract Data):
We collect, process, and use personal data only to the extent necessary for establishing, defining the content of, or amending the contractual relationship (master data). This is done on the basis of Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or for taking steps prior to entering into a contract. We collect, process, and use personal data concerning the use of our website (usage data) only to the extent necessary to enable the user to access the service or for billing purposes.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Data transfer when concluding contracts for services and digital content:
We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with processing the payment.

Your data will not be transmitted further, or only if you have expressly consented to such transmission. Your data will not be shared with third parties without your express consent, for example for advertising purposes.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

4. Sharing content on social media

via plugins (Facebook, Google+1, Twitter, etc.)
The content on our pages can be shared on social networks such as Facebook, Twitter, or Google+ in compliance with data protection regulations. This page uses the eRecht24 Safe Sharing Tool (https://www.e-recht24.de/erecht24-safe-sharing.html#datenschutz). This tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons.

This tool does not automatically transmit user data to the operators of these platforms. If the user is logged into one of the social networks, an information window will appear when using the social buttons of Facebook, Google+1, Twitter, etc., allowing the user to confirm the text before sending it.

Our users can share the content of this page on social networks in a privacy-compliant manner, without the network operators creating complete browsing profiles.

Facebook plugins (Like & Share button)>

Our website uses plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our site. An overview of the Facebook plugins can be found here: developers.facebook.com/docs/plugins/ .

When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook then receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our site with your user account. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information in Facebook’s privacy policy at: de-de.facebook.com/policy.php .

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Twitter plugin

Our website integrates features of the Twitter service. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Retweet” function, the websites you visit are linked to your Twitter account and shared with other users. Data is also transmitted to Twitter in this process. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or how it is used by Twitter. Further information can be found in Twitter’s privacy policy at: twitter.com/privacy .

You can change your privacy settings on Twitter in your account settings at twitter.com/account/settings .

Google+ Plugin
Our pages use features of Google+. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Collection and sharing of information: The Google+ button lets you publish information worldwide. Through the Google+ button, you and other users receive personalized content from Google and our partners. Google stores both the information that you gave a +1 to a piece of content and information about the page you were viewing when you clicked +1. Your +1s may be displayed as recommendations, along with your profile name and photo, in Google services such as search results or your Google profile, or in other places on websites and ads across the internet.

Google records information about your +1 activity to improve Google services for you and others. To use the Google +1 button, you need a globally visible, public Google profile that includes at least the name you chose for the profile. This name will be used across all Google services. In some cases, this name may also replace a different name you’ve used when sharing content through your Google account. Your Google profile identity may be visible to users who know your email address or have other identifying information about you.

Use of collected information: In addition to the uses described above, the information you provide will be used in accordance with Google’s applicable privacy policy. Google may publish aggregated statistics about users’ +1 activities or share them with users and partners, such as publishers, advertisers, or affiliated websites.

Instagram Plugin
: Our website integrates functions of the Instagram service. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. Please note that as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

Further information can be found in Instagram’s privacy policy: instagram.com/about/legal/privacy/ .

Tumblr Plugin
Our pages use buttons from the Tumblr service. The provider is Tumblr, Inc., 35 East 21st St, 10th Floor, New York, NY 10010, USA.

These buttons allow you to share a post or page on Tumblr or follow the provider on Tumblr. When you visit one of our websites with a Tumblr button, your browser establishes a direct connection to Tumblr’s servers. We have no control over the scope of data that Tumblr collects and transmits using this plugin. Currently, the user’s IP address and the URL of the respective website are transmitted.

Further information can be found in Tumblr’s privacy policy at: www.tumblr.com/policy/de/privacy .

LinkedIn Plugin
Our website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time you access one of our pages that includes LinkedIn features, a connection to LinkedIn’s servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account. Please note that as the website provider, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

Further information can be found in LinkedIn’s privacy policy at: www.linkedin.com/legal/privacy-policy .

Xing Plugin
Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time you access one of our pages that includes XING features, a connection is established to XING’s servers. To our knowledge, no personal data is stored in this process. In particular, no IP addresses are stored, nor is user behavior analyzed.

Further information on data protection and the XING Share button can be found in XING’s privacy policy at: www.xing.com/app/share .

Pinterest Plugin
On our site we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).

When you visit a page containing such a plugin, your browser establishes a direct connection to Pinterest’s servers. The plugin then transmits log data to Pinterest’s server in the USA. This log data may include your IP address, the address of the websites you visit that also contain Pinterest features, your browser type and settings, the date and time of your request, your use of Pinterest, and cookies.

For more information on the purpose, scope and further processing and use of data by Pinterest, as well as your related rights and options for protecting your privacy, please see Pinterest’s privacy policy: about.pinterest.com/de/privacy-policy .

5. Analytics Tools and Advertising:

Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA.

The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization:
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin>

You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: tools.google.com/dlpage/gaoptout .

Objection to data collection:
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which prevents the collection of your data on future visits to this website: Disable Google Analytics (javascript:gaOptout();) .

For more information on how Google Analytics handles user data, please see Google’s privacy policy: support.google.com/analytics/answer/6004245 .

Data processing agreement:
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics:
This website uses the “demographic characteristics” feature of Google Analytics. This allows reports to be generated that contain information about the age, gender, and interests of website visitors. This data comes from Google’s interest-based advertising and from third-party visitor data. This data cannot be attributed to any specific person. You can deactivate this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection.”

Our website uses the etracker
analytics service. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany. Usage profiles can be created from the data under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in your internet browser’s cache. The cookies enable your browser to be recognized. The data collected using etracker technologies will not be used to personally identify visitors to our website without their explicit consent and will not be merged with personal data about the bearer of the pseudonym.

etracker cookies remain on your device until you delete them.

The storage of etracker cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising.

You can object to the collection and storage of your data at any time with effect for the future. To object to the collection and storage of your visitor data for the future, you can obtain an opt-out cookie from etracker via the following link: www.etracker.de/privacy . This will prevent any future collection and storage of your browser’s visitor data by etracker.

This will set an opt-out cookie named “cntcookie” from etracker. Please do not delete this cookie if you wish to maintain your objection. Further information can be found in etracker’s privacy policy : www.etracker.com/de/datenschutz.html

Conclusion of a contract for commissioned data processing
We have concluded a contract for commissioned data processing with etracker and fully implement the strict requirements of the German data protection authorities when using etracker.

WordPress Stats:
This website uses the WordPress Stats tool to statistically analyze visitor traffic. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies, which are stored on your computer and allow for analysis of website usage. The information generated by the cookies about your use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.

“WordPress Stats” cookies remain on your device until you delete them.

The storage of “WordPress Stats” cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of our website.

You can object to the collection and use of your data for the future by clicking on this link to set an opt-out cookie in your browser: www.quantcast.com/opt-out/ .

If you delete the cookies on your computer, you will need to set the opt-out cookie again.

Google AdSense:
This website uses Google AdSense, a service for integrating advertisements from Google Inc. (“Google”). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses so-called “cookies,” text files that are stored on your computer and enable analysis of website usage. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons allow information such as visitor traffic on these pages to be evaluated.

The information generated by cookies and web beacons about your use of this website (including your IP address) and the delivery of advertising formats is transmitted to and stored on a Google server in the USA. This information may be shared by Google with its partners. However, Google will not associate your IP address with any other data held by Google.

The storage of AdSense cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can prevent the installation of cookies by adjusting your browser settings accordingly; however, please note that in this case you may not be able to fully utilize all the functions of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes described above.

Google Analytics Remarketing:
Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature allows you to link advertising audiences created with Google Analytics Remarketing to the cross-device features of Google AdWords and Google DoubleClick. This way, interest-based, personalized advertising messages, tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), can also be displayed on another of your devices (e.g., tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This allows the same personalized advertising messages to be displayed on any device where you sign in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link: www.google.com/settings/ads/onweb/ .

The aggregation of collected data in your Google account is based solely on your consent, which you can grant or withdraw at Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not aggregated in your Google account (e.g., because you do not have a Google account or have objected to aggregation), the data collection is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in Google’s privacy policy at: www.google.com/policies/technologies/ads/ .

Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

We use conversion tracking as part of Google AdWords. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used to personally identify users. If you visit certain pages of this website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

Each Google AdWords customer receives a different cookie. These cookies cannot be tracked across the websites of different AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can easily disable the Google conversion tracking cookie in your browser’s user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, please see Google’s privacy policy: www.google.de/policies/privacy/ .

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is used to verify whether data entry on our websites (e.g., in a contact form) is done by a human or an automated program. To do this, reCAPTCHA analyzes the website visitor’s behavior based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the website visitor’s time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analysis runs entirely in the background. Website visitors are not notified that an analysis is taking place.

Data processing is carried out on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web services from abusive automated data scraping and spam.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at the following links: www.google.com/intl/de/policies/privacy/ and www.google.com/recaptcha/intro/android.html .

Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimized.

The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). This allows Facebook to display advertisements on Facebook pages as well as on websites outside of Facebook. We, as the website operators, have no influence over this use of data.

You can find further information on protecting your privacy in Facebook’s data policy: www.facebook.com/about/privacy/ .

You can also deactivate the “Custom Audiences” remarketing feature in the ad settings at www.facebook.com/ads/preferences/ . You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate Facebook’s interest-based advertising on the website of the European Interactive Digital Advertising Alliance: www.youronlinechoices.com/de/praferenzmanagement/.

6. Newsletter

Newsletter Data
If you wish to subscribe to the newsletter offered on the website, we require an email address from you, as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of the data entered in the newsletter registration form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of your data, your email address, and its use for sending the newsletter at any time, for example, via the “Unsubscribe” link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

The data you provided for the purpose of subscribing to our newsletter will be stored by us until you unsubscribe and will be deleted after you unsubscribe. Data stored for other purposes (e.g., email addresses for the members’ area) will remain unaffected.

7. Plugins and Tools

YouTube
Our website uses plugins from the YouTube site operated by Google. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages that includes a YouTube plugin, a connection is established to YouTube’s servers. This informs the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you are allowing YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information on how user data is handled can be found in YouTube’s privacy policy at: www.google.de/intl/de/policies/privacy .

Vimeo
Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages that includes a Vimeo plugin, a connection is established with Vimeo’s servers. This informs the Vimeo server which of our pages you have visited. Vimeo also receives your IP address. This applies even if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to Vimeo’s servers in the USA.

If you are logged into your Vimeo account, you are allowing Vimeo to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your Vimeo account.

Further information on how Vimeo handles user data can be found in Vimeo’s privacy policy at: vimeo.com/privacy .

Google Web Fonts
This website uses so-called web fonts, provided by Google, for the uniform display of fonts. When you access a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers. This allows Google to know that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and appealing presentation of our online content. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at developers.google.com/fonts/faq and in Google’s privacy policy: www.google.com/policies/privacy/ .

Google Maps:
This page uses the Google Maps service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to and stored on a Google server in the USA. The provider of this website has no influence on this data transfer.

The use of Google Maps is in our legitimate interest in presenting our online services in an appealing manner and ensuring that the locations we specify on the website are easy to find. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR.

More information on how user data is handled can be found in Google’s privacy policy: www.google.de/intl/de/policies/privacy/ .

8. Online Marketing and Affiliate Programs

Amazon Affiliate Program
The operators of these pages participate in the Amazon EU Affiliate Program. Amazon advertisements and links to Amazon.de are integrated into our pages, allowing us to earn money through advertising fees. Amazon uses cookies to track the origin of orders. This allows Amazon to recognize that you clicked on the affiliate link on our website.

The storage of “Amazon cookies” is based on Art. 6 lit. f GDPR. The website operator has a legitimate interest in this, as the amount of their affiliate commission can only be determined through these cookies.

For more information about how Amazon uses your data, please see Amazon’s privacy policy: www.amazon.de/gp/help/customer/display.html/ref=footer_privacy .

9. Payment provider

PayPal
On our website we offer, among other things, payment via PayPal. The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

If you select payment via PayPal, the payment details you enter will be transmitted to PayPal.

Your data is transferred to PayPal on the basis of Article 6(1)(a) GDPR (consent) and Article 6(1)(b) GDPR (processing necessary for the performance of a contract). You have the right to withdraw your consent to data processing at any time. Such withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.